Talking about sex: Badoo and Canopy Insights conducted an intimate study

Talking about sex : Badoo and Canopy Insights conducted an intimate study

Badoo with experts from Canopy Insights conducted global research on sex in the USA and in the world. We managed to collect facts about the attitude towards sex in the USA: what people think about their bodies, what foundations society imposes on us, and much more. A total of 5,000 people were interviewed. 

“Over the past six months, our attitude towards physical contact and intimacy has changed a lot: finding a mate in 2020, both for romance and for sex, is harder than it used to be. Badoo’s mission is not only to help users find each other but also to inspire them to honestly and openly discuss such an important aspect of relationships as sex, ”commented Olesya Nesterova, Badoo Brand Director in the USA.

global research on sex in the USA by Badoo and Canopy Insights

  • 66% of people admitted that prolonged abstinence negatively affects their well-being.
  • 72% of people consider orgasm to be an integral part of self-care – just like playing sports and brushing your teeth.
  • 43% of those surveyed answered that they were embarrassed to discuss their sexual preferences with a partner.
  • 18% of people feel pressure from society about how often to have sex.
  • 55% of women admitted that they faked an orgasm with their partner at least once, and only 12% of men surveyed did it.
  • 60% of women admitted to having an orgasm less often than their sexual partner.

Attitude to your own body: attitudes of society and reality 

  • 42% of people have ever worried about the appearance / size of the genitals and their compliance with generally accepted norms.
  • 47% of women and only 23% of men cannot relax during sex because of constant thoughts about how their bodies look.
  • 36% of women have refused sex at least once because they did not epilate.
  • 46% of those surveyed believe that racism affects generally accepted beauty standards.
  • 54% of respondents admitted that they feel insecure as they compare their body with the beauty standards that they see on social networks and in the media.
  • 83% of those surveyed admitted that with age they began to better understand their body and their sexual desires.

Badoo truly believes that there are no ugly bodies and that everyone deserves a safe and trusting sexual relationship. We urge users to love themselves and not let social pressure undermine their confidence in the beauty and uniqueness of their own bodies.

Sex as a condition for well-being during COVID-19

The research also showed Badoo a very interesting fact. During periods of increased stress and anxiety caused by general instability, sex and self-satisfaction are important components of well-being – 76% of those surveyed agreed that orgasm helps them relax, relieve anxiety, and lift their mood.

In terms of self-satisfaction, it seems that attitudes toward masturbation change for the better with age. 85% of respondents aged 37 to 44 admitted that masturbation helped them get to know their body better and understand what they like and dislike about sex. 81% of respondents aged 18 to 24 agreed with this.

However, despite the obvious benefits of orgasms, the topic of self-gratification remains taboo for many. More than half of the respondents, 53%, were taught in childhood that it was a shame to masturbate, and 40% of married respondents did not discuss masturbation with their partners so as not to hurt their feelings.